A craft brewery was incorporating a “gift shop” into their business model to create a new revenue stream while promoting their brand message. The brewery loved the versatility of this kooler accommodating cans or bottles and felt the quality aligned with their high-quality product. Koolers were sold in the brewery retail area and on their website. The koolers sold out faster than the brewery projected and turned into a regular, repeat order. It also consistently remained in the top 5 of all products sold online for the company.
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Title: Zippered Tote for Nurses’ Week at a Regional Hospital System
Item: #AP8400 TranSport It Tote
Purpose: Show appreciation for nursing staff during Nurses’ Week celebration
Audience: Nurses employed at 8 hospitals throughout the region
Description:
A hospital system wanted to salute their dedicated nursing staff during Nurses’ Week. Each facility coordinated a recognition luncheon to honor nurses. Attendees were presented with a tote filled with goodies as “swag bag” gifts. The nursing staff was appreciative of the recognition and used the bags to carry items to and from work. The administration was happy to present staff with a quality item that also displayed the logo of the hospital system.
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Title: Patterned Tote for Convention & Expo Organizer
Item: #15923 Non-Woven Shimmer Tote
Purpose: Giveaway bag at bridal show
Audience: Engaged couples / brides
Description:
A bridal show organizer wanted a cost-effective convention tote for their upcoming expo. Their bag sponsor like the price point of this tote with the added detail of the shimmer pattern. They expected attendees would be more likely to keep this bag for a longer time period due to the unique design. The totes were given to attendees at the show entrance. The imprint included the show logo, bag sponsor logo and website.
The bags were popular with attendees and exhibitors alike. The show organizer has ordered this tote for another spring show and plans to place additional orders for 2 other events this year.
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Title: Six-Pack Kooler for Catering Company Deliveries
Item: #45036 KOOZIE® Six-Pack Kooler
Purpose: Corporate lunch deliveries
Audience: Corporate accounts
Description:
A catering company in a large metropolitan area wanted to promote their lunch meeting delivery service to corporate accounts. The market was competitive, so they chose to deliver meals from their “boxed lunch” menu in the KOOZIE® Six-Pack Kooler as a way to stand out from the crowd.
The company liked that the koolers fit more than other “six-pack” coolers and they could put a menu and info card in the front slip pocket. The quality of the KOOZIE® brand also reinforced their own company as a quality choice for corporate catering. Within two weeks they saw an increase in repeat orders and positive reviews online.
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Title: Reusable Tote for Supermarket
Item: #45624 Grocery Tote
Purpose: Replace plastic bags
Audience: Store Customers
Description:
A city council passed a law banning the distribution of plastic bags by businesses within city limits. In preparation for the upcoming ban, a grocery store wanted to provide a low-cost reusable bag option to offer customers. They liked that the Grocery Tote was available in many colors to coordinate with their branding and was the right size for use as a general-use grocery tote.
The store displayed the Grocery Totes near registers in the six months leading up to the new law being enacted asking customers if they were “Reusable Bag Ready.” The initiative proved successful, as the supermarket was able to reduce their projected paper bag order for the remainder of the year.
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Title: Dry Sack for Concert VIP Ticket Holders
Item: #15786 Adventure Dry Sack 5L
Purpose: Gift with purchase
Audience: VIP ticket holders
Description:
An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Adventure Dry Sack was a natural fit for the outdoor lifestyle/laid back summer style of the headlining artist and was good-quality to appeal to concert goers who paid top dollar for their tickets. The event organizer ordered 20,000, imprinted them with special tour artwork reserved for top-tier ticket holders and included them in the gift box mailed with the VIP concert tickets.
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Title: Briefcases for Medical Society Conference
Item: #15806 KAPTSON™ Pierce Briefcase
Purpose: Giveaway during annual conference
Audience: Doctors attending the conference
Description:
A medical society wanted a bag giveaway for their annual conference that would appeal to doctors and physicians assistants. The bags would be given away at registration and contain documents and schedules for conference events. The organizers chose this briefcase because it had several storage compartments and a laptop sleeve so attendees could easily carry laptops, documents and other necessities between conference sessions. Attendees were impressed with the high-quality, modern design and functionality of the briefcase.
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