Being truly sustainable involves thinking beyond the obvious.
Let’s do it. Let’s think beyond the obvious by starting with something easy: let’s travel back in time. Specifically, to 20 years ago. At that time, very few people were talking about sustainability, yet our approach as a brand was already based on sustainable development.
Writing the future together
Fostering sustainable innovation in BIC® products.
Acting against climate change.
Committing to a safe work environment.
Proactively involving suppliers.
Improving lives through education.
From words to actions.
If we say “Writing the future together”, some might think it’s just a pretty phrase. That is certainly not the case. It is an ambitious sustainable Development programme with clearly measurable targets for 2025.
Imagine what you can do with just a handful of used pens.
Now imagine what we can make with all that recyclable material. Here’s what we made:
- - Since 2011, we’ve been working in Europe with Terracycle®, a Pioneer in the plastic recycling industry, through which we collect used writing instruments.
- - The materials are turned into boards by Govaplast.
- - And the boards are used to make urban furniture by Plas Eco.
Long, long live lighters!
Even longer than you can imagine. As part of our vocation for innovation in the circular economy, we have spent more than seven years developing the technology that allows us to separate each part of a used lighter and then recycle it. We are also operating two lighter collection programmes in Spain.